After analyzing various magazines and their different house styles, I learned a few things that could be helpful when creating my magazine and presentation. For instance, every magazine had a specific feature that identified them as their own, whether it is the color and font of the title, or the image of the cover. Some magazines may even include gifts while others might not and some have anchors while others don't. These small adjustments can help make each house style magazine unique.
To begin with, the ESPN magazine is consistent with the font used on most of their spreads. However, the color of the font might be altered in between red, gold and sometimes white based on the theme that the magazine is trying to create. ESPN does not contain anchors or gifts and their cover image consists of mostly mid-body shots or close-ups of athletes. On the other hand, the Shape magazine sometimes brings a gift and uses anchors with caps to emphasize specific topics that the magazine focuses on-- such as: “Healthy, Happiness, and Body Positivity.” Most shots are mid- or full-body size and all covers keep a natural theme by applying light to no make-up on the model. The background applies to the theme by keeping light colors and an eco-friendly environment. Another example would be the National Geographic magazine, which creates a theme by adding a yellow border along all of their magazine covers. National Geographic, as well as Shape, likes to keep a natural theme on their magazines, typically adding pictures of animals and Earth-related topics on their covers. Although the color of the anchors changes in between white and yellow, they are displayed in all of their magazines covers, adding on to the house style.
Thus, a pleasing magazine house style consists of various components, which include: brand font, image choice (angles, close-ups), anchors, and gifts. Choosing each element builds a theme, leading to favorable layouts that a targeted audience will enjoy.
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